Wednesday, December 22, 2010
After attending the recent National Bicycle Tour Directors Association Conference,I have a new respect for directors of any athletic event, but especially bicycling. I met people from all over the United States and Puerto Rico who are organizing non profit and for profit rides in great places. Some of them are day long, some multi day like the La Vuelta Puerto Rico (www.vueltapr.com) which a three day bike ride around Puerto Rico.
My favorite of course is Bike Wisconsin and the three multi-day rides they host in Wisconsin each year. I have enjoyed talking to Mark Evans, Kathy Schramm and Eric Schramm about how they market today and how they can use social media to share the experience of their tours. They have been listening as one can see by the activity on their Facebook pages: Bike Wisconsin, Sagbraw, GRABRAAWR, Bike Northwoods tours.
Tuesday, December 21, 2010
Monday, December 6, 2010
Enough already with Facebook. Why can't they be quiet and do no evil like Google.
How Mark Zuckerberg Fooled ‘60 Minutes’
Read more at paidcontent.org
Zuckerberg’s transformation over the years from awkward dweeb to telegenic smoothie is really extraordinary. Whoever is coaching him should be handsomely rewarded. It’s almost too dramatic a change, as if he’s had a chip implanted in his brain or replaced himself with a more TV-friendly clone.
Sunday, November 28, 2010
I am not surprised to find LinkedIn at the top of this list. I am surprised that Delicious and Slideshare are not here. These are too sites that can help with research, thought leadership connection points and networking at a very niche level. Have you used Slideshare that way?
Tuesday, November 23, 2010
Via: the MotorcycleInsurance Blog
Sunday, November 21, 2010
Disney Institute is the educational arm of Walt Disney Company. Several business associates of mine attended and have written blog posts on their take always from the event. Jennifer has a Business Blog and also blogs about wine.
When the priority of a brand or business is all about the customer and not the bottom dollar or business itself, it can be pretty impressive. One of my aha moments of this seminar was the question that theRead more at jenniferstinnett.com
DisneyTheme Parks receiving pretty regularly, which is: “What time is the 3 O’Clock parade?”. How many of your employees or even yourself included would roll your eyes at that and utter .. “seriously?” or smile and say ” ummm… 3 O’Clock”. What Disneyhowever, has educated their staff to understand that while the question may come to them as “What time is the 3 O’Clock parade?” the REAL answer to this question is “You may want to get to a great spot by 2:45 and if you can, find a place right in front of the ice cream parlor. The view for your pictures will be fantastic with the Cinderellacastle in the background. Also — you’ll be close to ice cream on this hot day.” What a fabulous response.
Monday, November 15, 2010
I interviewed Cassie Graper, Director of Media Production at Angel MedFlight a few weeks back and just posted on my blog about it. Be sure to check out the chart showing the steady growth in traffic on the website.
Medical air travel organization using social media to get results
Can one Green Bay WI native deal with the heat and solve a business problem in Arizona? Picture this scenario – you provide a service that is not needed every
day, in fact, it might only be once in a lifetime. How do you educate the public about your service, gain trust and stay at top of mind? Would you consider using social media?
Thursday, November 11, 2010
PC mag has a an article out on Facebook behavoir that you might want to read and validate what you might be doing in that space.
How to Be a Jerk on
You have lots of great, interesting friends on the leading social network. Here's how to lose them.
It's not hard to make friends, at least onRead more at www.pcmag.com
Saturday, October 30, 2010
I like to hear how various businesses are using social media. I believe that building relationships is one of the key attributes of a successful business and social media as a channel can help us. Farmers are no exception. t Chris Chinn, a hog farmer in Missouri, who uses it in their farm business is what Wisconsin Farmers need to hear and adapt to their own efforts. I like that she spends about 20 minutes daily on the task. This goes along with the www.socialminutes.com initiative that I support as well. This initiative encourages users to work at social business relationships 20 minutes per day or 20 minutes per week as a starting point.
Social Media 'Agvocate' Chinn Shares her Story at YFA Conference
WISCONSIN DELLS – For Chris
Chinn, reaching out to consumers through social media is just one of her many
dairy chores at her family’s hog farm. Whether it is
YouTube, the fifth-generation farmer figures she spends about 20 minutes per day
reaching out to consumers from
from the Los Angeles
computer on her farm in Shelby County, Missouri.
“My key message is that we care as farmers,” said Chinn, who will let other Young Farmers & Agriculturists know how to channel their passion for farming via social media at the conference.Read more at www.wfbf.com
Tuesday, October 26, 2010
Ilove to get interviewed and Marc is one of the best
Episode 23: In Conversation with Wendy Soucie
It takes a lot of courage to leave the comfort and security of a full time job and go out on your own. Moving from a W2 (employee status) to a W9 (independent contractor/self-employed) can be a scary thing.
It can be an even scarier thing when the work you are passionate about involves social media and at the time you make the leap, not everyone is convinced that social media is relevant and the country is entering one of the worst economic downturns in its history.
Wendy Soucie, our guest this week, did just that and today she leads a thriving social media consulting firm based in Lodi, Wisconsin.Read more at theconversationhub.com
Sunday, October 24, 2010
Madison No Fear Dentistry has a great idea. I think if my dentist had run a program like this when I was a kid, I would be light years ahead of my several crowns. This is a novel idea, one that every parent can truly support, and good for their kid's teeth also.
Halloween CandyBuyback Program
On November 3rd, Madison No Fear Dentistry will be holding a Halloween CandyBuyback Program event.
The event is taking place on November 2nd, 2010 from 4:00pm-6:00pm. During those hours, children are invited to bring their collected Halloween
candyto the dental office located at 344 S. Yellowstone Drive.
Madison No Fear Dentistry will be offering each child $1 per pound ofRead more at www.nbc15.com
candythat they trade in, and this candywill be sent to troops stationed overseas through Operation Gratitude.
Saturday, October 23, 2010
Its nice to see that even car dealerships are finding a strategic way to use social media. Nate Towne of C Blohme & Assoc. and also Social Media Club had a live experience inside the Zimbrick waiting room with WIFI - in fact he did a great blog post on it as well.
I wish my car dealership would make better use of social media and real person integration. One day I was waiting for my oil change and tire rotation to be complete. This was something that upon walking in I was told would be 30 min. 1 hour later, I received an email that said my car was done. I waited another 20 min before I had to speak to the manager and ask why no one had called me to get my car. Duh!
Zimbrick Buick/GMC West to attend GM eSummit 3.0 in Chicago
eSummit 3.0, GM’s premier digital marketing conference, is making 14 stops across the United States. Drawing record-breaking crowds nationwide, this one-day event is designed to help GM dealerships discover how to:
• Use social media to build their brand and engage more customers
• Improve lead handling with chat, mobile and email to increase showroom visits and closing rates
• Leverage search, digital advertising and mobile
technologyto realize higher returns on their website
• Leverage digital tools to build customer loyalty
The campus of Zimbrick dealerships at Fish Hatchery Road, which includes Zimbrick Honda, Infiniti of Madison, Zimbrick Saab, two used car dealerships and Zimbrick Buick/GMC West, has been heavily involved in social media and digital marketing since October 2009.
Read more at www.prlog.org
Wednesday, October 20, 2010
Wisconsin is the North American Biking Capital. I am supporting the rumor and will do my part to make it a reality. We have an avid racing community, companies like Trek Bicycle and Waterford residing in the state, an abundance of bike tours in the state and communities focused on fitness and the health benefits of biking. We believe in embracing biking. We have to work to have more schools and cities like those in Omro WI.
What places do you think of when you hear "bicycling paradise"? Portland, Oregon? Copenhagen, Denmark?
Well, we have a bicycling paradise in our own backyard: Omro, Wisconsin.
Why such accolades? Omro Middle School has woven bicycling into almost every facet of the school day.
Physical education teacher Joe Horvath and Principal Paul
Williamshave worked with a supportive community to create bicycling options before, during, and after school.
Features of the school's bike-friendly approach include:
- a noon recess riding program
- an in-school bike shop
- physical education classes that teach cyclocross
- a nearby community fitness trail
Sunday, October 17, 2010
This was one of my favorite tools I used in my car, for presentations, and for local search. I loved that fact that I was hands free on my phone, in my car and could call ahead to a place I was going if the number wasn't already in my contacts. I usually understand many of the issues on technology changes. In this case I would agree with NYTimes writer David Pogue in feeling like Google should keep this service going. I think its an incentive for people to use Google Places. Did you ever use it? Have you tried the Bing411 alternative?
On Nov. 12,
It was one of the best, juiciest, most useful services in all phonedom. It didn’t cost anything. It didn’t require a smartphone. Its accuracy was uncanny.
In case you missed it, GOOG-411 is a free, voice-activated directory-assistance service. You say the business name or category you want—“Freestyle Gym,” “taxi,” “Sakura restaurant,” “hospital,” whatever — and the city and state. In one second, the guy’s voice starts reading a list of the best eight results.Read more at pogue.blogs.nytimes.com
Friday, October 15, 2010
Always exciting to point out that the agriculture industry is taking forward steps to make web technology work for them. Wisconsin is leading the way with this recent initiative for animal housing design. www.TheDairylandInitiative.vetmed.wis.edu uses web based technology and social media venues for sharing of content with farmers.
Dairyland Initiative Focuses Barn Design On Dairy Cattle Well-Being & Productivity
The Dairyland Initiative, developed by Drs. Nigel Cook and Ken Nordlund at the School of Veterinary Medicine, University of Wisconsin-Madison, combines the most relevant research in health, production and behavior with years of field experience in housing design into a web-based information center and building plan assessment program
TheDairylandInitiative.vetmed.wisc.edu is a comprehensive resource, beginning with building decision trees – called the ‘Wisconsin Blueprint' – for adult cattle and heifer housing, utilizing the most up-to-date standards for design. Virtual tours provide interactive guides of new facilities, including floor plans, stall dimensions, photographs, key performance measures, and streaming video, providing farmers and their teams the opportunity to see and decide what to build from the comfort of the farm office. Barn plans may then be submitted for a ‘Cow or Calf Comfort Risk Assessment,’ performed for a nominal fee. Recommendations are returned to the management team, pointing out areas of high risk to consider changing before the barn is built.
Participating lenders, construction companies, and consultants are listed to connect farmers with businesses and people that believe in the benefit of welfare-friendly dairy cattle housing. Participating businesses will be invited to share in discussing and improving the housing guidelines and standards through annual meetings and social media venues.Read more at www.cattlenetwork.com
Thursday, October 14, 2010
It is great to have the chance to speak to this group about how they can use new social media tools to promote biking events. Have you attended any recent outdoor or sporting event including biking where they organizers used social media to build the community and promote before, during, and after the event? Tweet me @wendysoucie and I would like to interview the organizer as a case study before the National Bike Tour Directors Conference.
A Gathering of Wisconsin Bicycle Tour Organizers: Wrap Up
Saturday October 9th broke clear and warm – a harbinger of great things to come for the first Gathering of Wisconsin Bicycle Tour Directors and Organizers, hosted by Bike Wisconsin® at Madison Area Technical College in Madison. Over twenty attendees and five illuminating presenters made for a fun and informative conference.
Long Time bicycle advocate and member of the cycling community, Richard Schwinn, wowed the audience with a lively perspective on customer service and the biking industry. Mr. Schwinn spoke about early cycling advocacy organizations (The League of American Wheelmen, Bicycle Institute of America) and the issues they had promoting their mission. He mentioned that in the 1960′s a major bicycle builder (Huffy) actually referred to the bicycle as a toy. Changes in the industry and the rise in popularity of cycle racing – due in large part to Lance Armstrong – propelled cycling ahead through the 90′s. Organizations, like the re-visioned League of American Cyclists and Bikes Belong, began to unite vendors, builders, and distributors and eventually with public entities to develop safer cycling infrastructure. Mr. Schwinn organizes a couple smaller cycling events, but he firmly believes that other well run events are the key to increasing ridership across the board. Improved customer service makes business better for everyone. He also believes that good communication (before and during the event) have increased customer satisfaction. He feels that a Wisconsin Bicycle Touring organization could elevate state tours even higher. If a prospective biker sees that a tour is run by a member of that dependable organization, they will be drawn to it.Read more at bikewisconsin.wordpress.com
Tuesday, October 12, 2010
Convince and Convert by Jay Baer is one of the blogs that feeds my home page on Google. This recent guest post caught my eye and especially the quote by Simon Gornick. Helping my clients measure and track social media so they understand the success or lack there of is important. However, if they aren't measuring and tracking current marketing efforts, why are they so worried about social media. An ad costs more!`
How Size Matters in the Social Media ROI Debate
Read more at www.convinceandconvert.com
ROI in social media is a luxury. And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. With mid-level brands the debate becomes more acute because the marketing budget is more thinly spread. And as for small brands, there’s no debate at all. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics.
Monday, October 11, 2010
OK - do you have a badge yet on foursquare? I got my first one in Wausau WI last week after checking into the Howard Johnson with a bunch of social media types. Is this Conan O'Brien foursquare campaign a faux pas or brilliant? Is you are in Philadelphia, consider checking in.
Conan O’Brien Gets His Own Foursquare Badge (and a Blimp)
As Conan O’Brien prepares to make his big return to late night television on November 8, the comedian is also returning to his social media roots for a Foursquare promotion of
giantproportions — blimp-sized, in fact.
Team Coco, in partnership with
AT&T, has launched the The Conan Blimp into the skies above Philadelphia. The orange eye sore will travel all over the East Coast for the entire month of October; Conan fans who spot it can check in to the blimp to unlock a special Conan badge on Foursquare ().
The Conan Blimp also has its own website complete with a live cam and an always-updating map. True Conan fans that don’t want to miss their chance at the badge can also follow
TeamCoco on Foursquare and
What’s your take on The Conan Blimp and Foursquare badge? Marketing win or shameless ploy? Share your thoughts in the comments.
Stories that revolve around biking, falling in love and good causes are stuff for movies. After attending the Wisconsin Bike Tour Directors Gathering this weekend, I am pumped up for some bike tours for 2011. Read this from the New York Times....
HIS life is a fast-moving swirl of punk rock stagecraft, two-wheeled protests, film projects and occasional bits of street theater.
So in September 2008, when Allie Compton, an artist, connected with Chris Ryan, a punk guitarist and singer and a longtime participant in the bicycle rides organized by Critical Mass, she, too, soon found herself jumping on a bike and uninhibitedly wheeling through New York’s car-clogged streets.
“I’ve never been much of a joiner,” he said. “If I see people protesting something, I want to protest them.” Although he initially viewed the loosely organized Critical Mass protest rides “as a party on wheels, not a political statement,” all of that changed after his arrest at a Critical Mass ride during the 2004 Republican National Convention. He said, “I wasn’t so committed” to any particular cause, “until they said I can’t do it.”
“I asked, ‘Do you want to take a bike?’ pushing my bike agenda, and she agreed,” he said, though Ms. Compton, who grew up in Richmond, Va., had not ridden since she was 10.
He borrowed a bicycle from one of his East Village neighbors, Donna Squeeze Leonard, known to all as Squeeze. Ms. Leonard realized immediately that it was no ordinary date: “You know when Chris Ryan puts on a button-down shirt things are serious,” she said. “He didn’t want to blow it because she was so beautiful and so perfect, like an angel to him.”
Ms. Compton met Mr. Ryan at his apartment building, and they rode down to Grand Street — where Ms. Compton fell while trying to maneuver around an S.U.V. that had pulled into the bike lane.
Read more at www.nytimes.com
“I’m thinking, Oh great, the date hasn’t even started yet, and she’s bleeding,” Mr. Ryan said. But she got right back on the bike, and they saw several galleries.
Wednesday, October 6, 2010
Ok, now this is a way to use technology for getting your message out. If you are interested, the Oct 21 webinar will share some more information about how to use Xeesm for be a more efficient and social savy business development and sales professional
Tuesday, October 5, 2010
Madison Social Media Club Foursquare Pub Crawl Entertaining, Educational - The Geekazine Network with Jeffrey Powers
Jeff Powers is an awesome and accomplished blogger in the Madison community. He shared stories of Blogworld and various other conferences he as attended. Planning to schedule a few next year.
Data from recent Hubspot.com surveys continue to prove the point of how blogging can help your company be more successful. 55% more visitros, 97% more inbound links (like gold these days) and 434% more indexed pages that can be found by searches.
The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:
Read more at blog.hubspot.com
Thursday, September 30, 2010
I am on a mission to find Manufacturers in the B2B space and create good case study for future presentation. Here is one in Canada, Williams and White. This is heavy duty manufacturing.
Can I write about you and how your company uses social media in my presentations? I speak at least once per month all over the midwest to groups of 50 - 200 people. Let me share your stories with social media.
Williamsand White, Burnaby B.C.
Manufacturing Meets Social Media
B.C. manufacturer and custom machine shop
Williamsand White is stepping outside traditional marketing boundaries and entering the online world of social media
In the boardroom at
Williamsand White, Burnaby B.C., more is discussed than just business trends, the value of the dollar, and how the shop is running. This is a manufacturing company that has added social media to its marketing program, a move that is not exactly revolutionary, but is uncommon in most manufacturing businesses today.
No stranger to tradeshows and traditional marketing techniques, a few years ago the company took a step into social media through the use of a
“We would rather be a little ahead of the curve than a little behind the curve,” explained
Williamsand White CEO Justin Williams.
These three Web sites can be used to drive
trafficto a company’s own corporate Web site and also augment traditional marketing methods.
YouTube allows people from all over the world to upload and store videos. While mainly known for its
entertainmentvalue, there are definitely business applications as well. Manufacturing businesses can use this Web site to store videos of their equipment in action and take viewers on virtual tours of their facilities to drive sales.
A component for the oil and gas sector is machined onRead more at www.cimindustry.com Williamsand White's verticalmachining center, which is equipped with a 20-in. fourth axis.
Wednesday, September 29, 2010
Just yesterday I had a friend request an introduction to Kevin Bacon through me. I didn't even know that I was connected by any "Six Pixels of Separation" from Kevin B. So of course I thought she might be getting spammed and sent her an email and a voice mail asking if she really sent this and then suggesting she change her password in case she didn't. Personally I have seen a big rise in the number of strange invite requests from outside the US. The invites are often from people who have done nothing on their profile - just joined a huge number of groups and provide no info. My reply to these people is to complete their profile and then reinvite me when I know a little more about them.
This just makes the case - you wouldn't go to a business dinner in your swim suit - don't start networking without completing a solid professional profile. If you are on LinkedIn for business purposes, take the time to learn how to do it right.
In the meantime beware of invites that show up in your personal inbox and NOT on Linkedin. Check people out by reviewing their profiles first.
Cyber crooks out for LinkedIn members' bank accounts
SAN FRANCISCO — Cisco on Monday warned that crooks have inundated LinkedIn with emails crafted to trick members of the career-oriented social networking service into downloading software that loots bank accounts.
The email is a phony contact request and contains a booby-trapped link that, if clicked on, infects computers with malicious software known as "ZeuS."Read more at www.google.com
Sunday, September 26, 2010
Exciting news about the upcoming Foursquare Pub Crawl sponsored by the Social Media Club of Madison.
Have you wondered how you can use the mobile foursquare website to checkin to places you frequent?
Are you a business owner who is innovative and wants to drive foot
Time to stop in at the Foursquare Pub Crawl on September 29th.
Social Media Club of Madison
foursquare Pub Crawl
Wednesday, September 29th from 5:30 - 9:30 PM
You've done the Madison Snuggie Pub Crawl, the Fat Tuesday Pub Crawl and the Scavenger Hunt Pub Crawl, so how could you possibly top those experiences? Join the Social Media Club of Madison for the first annual foursquare Pub Crawl! Whether you have a smart phone (or a dumb one), you can join in the fun - and learn all about this hot GPS-based mobile application that makes cities more interesting to explore - and gets you deals and freebies in the process. (We know you all like free stuff!) Think you've been there and done that? We beg to differ!
The foursquare Pub Crawl will kick off at Logan's on State Street at 5:30 PM - we'll have laptops available so non-
Logan's Madtown - 322 W. Johnson Street: 5:30 PM - 6:30 PM
State Street Brats - 603 State Street: 6:30 - 7:30 PM
Ian's Pizza - 115 State Street: 7:30 - 8:30 PM
Barriques - 127 West Washington: 8:30 - 9:30 PM
We'll provide updates on the Social Media Club of Madison website as we get more details on this event. But you'd better save the date - there WILL be a commemorative item given away to all participants. Oh yes. Commemorative. (That's the best kind of Swag there is...)
New to foursquare? Learn more here.
See you there Social Media Club members - hope you can join us!
Bring your friends
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