Thursday, December 15, 2011

Are you getting E-Cards for the Holidays? Is There a Better Way To Stay in Touch |

I just received my first holiday e-card via email from a business. It made me think of the different ways I can stay in touch with clients and prospects this year within social media sites I am on. The benefit provided with this ecard from SCS | BT Squared - Engineers and Environmental Consultants was the clever list of what to do with it afterwards.

Top 10 Ways to Recycle Greeting Cards
According to the email, I have ten ways to reuse those paper cards.

10. Create gift bags or tags for gifts. You will recycle the greeting card, as well as a bag!

9. Make an origami creation.

8. Cut the backs off and use them as postcards or recipe cards.

7. Design ornaments or coasters by using CDs with pictures from an old greeting card.

6. Send your cards to St. Jude’s Ranch.

5. Shred and use for colorful hamster bedding, so your pet can have a festive cage too.

4. Make confetti for your New Year’s Eve celebration.

3. Use the blank space to perform storm water calculations or to doodle.

2. Explore the many clever craft ideas at

1. Recycle cards to create new cards. The front of a card can be used to decorate plain cards.

I liked the list and I have decided that I like e-cards sent as a html card. I have nothing to throw away, but I still know that I am on "The List."

What I don't like are the e-cards that may come with suspicious links from some of the services since spammers and others use this technique to scam.

Is it Bah Humbug?
I haven't sent out my own mailed holiday cards in a long time. I just can't get it on my schedule.  Neither for myself personally or business.    I have been searching for a better occasion or touchpoints at different times of the year, not just the holidays.  As our contact lists grow, our networks expand with various social channels and our social ecosystems become a swirl of activity with global reach, just how does one keep track?

XeeMee to the rescue

This is where social media tools come in pretty handy. I use (Disclosure: I like it so much I am an active business partner) to build groups and list of people I want to stay in touch with. It tracks when and where I last made contact with them. Better than the annual holiday card list for sure.

I have recently participated in networking activities surrounding use of this tool and can actively track that using the tool while networking and connecting with people in my ecosystem has a 4 fold growth in activity of new people inviting me to connect. Pretty good numbers I would say.

Enhanced by Zemanta

Wednesday, December 7, 2011

Public education in my world

As a product of public education, as well as my husband and three children, there are visual reminders of the the challenges public education faces due to budget cuts. Where will learners go without access to a free education at the primary and secondary school levels. My family would not have had the money to send me to a private school. There would be one less engineer and entrepreneur today if I had not had access to a public school education.

Enhanced by Zemanta

Friday, December 2, 2011

Monday, November 7, 2011

How Social Media Can Help Biking and Ecotourism in Columbia County WI

I am an avid bicyclist.  I wouldn't call myself rabid. I have bike commuted to Madison before, and try to ride to my office in Lodi from my house one or two days each week, but I am not consistent. I wish I had a position that would allow me to do that since I would be a lot happier overall. I am also very committed to my local community in the Scenic Lodi Valley, the Town of West Point in which I live and Columbia County. There is a passionate group of individuals in the Columbia County who are working hard to make biking and other outdoor activities like hiking, kayaking, canoeing, camping and walking part of every trip into this broad community.  To that end, I have been working on a bike route mapping project that I hope will be successful in ensuring that the US Bicycle Route 30 comes into Columbia County via the Merrimac Ferry and through Lodi on its way to hook up with the Bike Path on Hwy 12 and onto Madison.

It starts with goals. 
I made my project also something of a work-related project. As a certified social media strategist, I wanted to use this as a case study on how one person could make a difference with a thorough strategy, action plan and a few social media tools.

My goals looked like this:
  1. Get US Bike Route 30 through Columbia County WI
  2. Showcase Columbia County as a bike destination in Wisconsin
  3. Make the Scenic Lodi Valley a central hub in a 50 mile radius for eco-tourism
My strategy looked like this:
  • Share stories and experiences of the people who bike in Columbia County
  • Use multiple forms of media
  • Build evangelism
  • Create amplification of all digital
And my current action plan rides like this:
  • Create a social media map for entity that manages social profiles for Lodi Silent Sports
  • Audit digital asset inventory for re-purposing
  • Develop geo tagging and keyword system for digital assets  
  • Map 10 routes for each town in Columbia County
  • Map minimum of 1 route from each town to USBS 30
  • Document each route with pictures, video, article posted online


This is an ongoing project and we have accomplished much this year.  If you do some searches for Columbia County Biking, you can judge for yourself how we are appearing in search results under blogs, images and video. I have included my presentation given at the WI Counties Association Annual meeting where I presented.

Presentation on Slideshare:

Enhanced by Zemanta

Thursday, November 3, 2011

Brilliant graphic shows where and when you should post status updates

Brilliant graphic shows where and when you should post status updates: We spend so much of our time writing here about the ins and outs of social media that our heads can get buried within the complexities of the various social networks but luckily today we spotted a simple graphic that explains it all for you. Instead of having a complicated strategy and worrying about where you cross post to and what to do when you are in a bar it could be good advice to simple have a copy of this with you at all times…

Wendy's Note: Just a little disappointed that this guide total makes LinkedIn a boring choice. Its certainly can be a safe choice.
Enhanced by Zemanta



Wendy's Note: As an avid hiker and outdoor person, Lyme Disease is always on my mind. Recently I was in my home state of New Hampshire which is consider Lyme Disease Central and pulled off 12 ticks in a short walk in the woods, 8 of them being deer tickes.

While I don't have Lyme disease, I have read this passionate plea for help and wish to share it with my broader community in case you have personal experience that could be helped by Trish Braden's story, or if you want to support Dr. Hoffman. I know others who have suffered, but perhaps caught the disease early. At 23 years old, Trish is too young to have this kind of experience in life for sure, and at the hands of what we consider the better hospitals in the area.

Personally, I had a misdiagnosis of Hyperthyroid for almost a year so can understand the struggle that Trish has faced with her medical treatment. Hope this helps others. Please share Trish's link to her blog.

Tuesday, November 1, 2011

What’s Really Scary about Social Media? [INFOGRAPHIC]

What’s Really Scary about Social Media? [INFOGRAPHIC]: What’s Really Scary about Social Media? [INFOGRAPHIC]
October 31, 2011 By Kara Martens

When talk of Halloween began in early October, it got us thinking. Horror movies and strange noises in the dark definitely put one on edge this time of year, but what’s really scary for pros in our industry? What do social media professionals think is most frightening? The infographic below shows what they told us in a survey conducted this month.

by Shoutlet, enterprise social management software

Note from Wendy(all my social presences at : Infographics are one of my favorite types of sharing. What are some of the best you have found?
Enhanced by Zemanta

Wednesday, October 12, 2011

UW Fall from Campus to Campus

State St & Capitol. UW-MadisonFood Vendors on Library Mall. UW-MadisonSweet Light/Parking Ramp. UW-MadisonWalking toward Univ. Ave. UW-MadisonFood Vendors/Captiol/St. St. UW-MadisonWells Complex Colors
Panther ProwlPanther Prowl - Chancellor LovellUWRF-Fall Shot of the UC MallUWRF- North Hall in AutumnUWRF-Clock Courtyard in FallUWRF-Along the South Fork Trail in Fall
UWRF-Agricultural Science Building in FallUWRF-Library at DuskFall scenes at UW-MilwaukeeFall scenes at UW-MilwaukeeFall scenes at UW-MilwaukeeFall scenes at UW-Milwaukee
Fall scenes at UW-MilwaukeeFischer in the FallIMG_1896UW: Superior Sparkling Lake near WoodruffUW: Superior Penokee Range near HurleyFall Asters in UW SWAP Shop

UW Fall, a group on Flickr.

This is a group crowdsource project by the communication and social media professionals at the various UW Campus locations. They created a group, tagged photos with UWFall and then pulled them into the group for sharing. Great idea to spread UW Love.

Wednesday, September 21, 2011

Google Places - Promote your brick and mortar location with free tools -

Google Places - Promote your brick and mortar location with free tools -

This is the Twitter back channel from the September 21 SMB Madison event. Speakers were Rich Hankison and Alison Dodge - official team from Google Places Madison. Katy Morgan Davies not in the house today. The presentation focused on benefits, analytics, advanced best practices and a busy Q&A period. Packed room with 125 people anxious to learn and network. You couldn't ask for a venue with a better view than Monona Terrace and so much parking space. I hope we get more sponsors so we can hold there again.

We were supported by financial contribution or inkind support by @GooglePlaces, @Crema_cafe - Steven Buchholz owner, @Wisconsinmade - owner Linda Remesachatis /Amanda Maurer, @mononaterrace Fran Puleo, @suttlestraus, Kari Schneider.

If you like the event and got some good tips, please support our sponsors in any way you can - Like them on Facebook, give them a shoutout on Twitter. Blog about the event and link to their websites and pages. Whatever you do, don't forget to follow the movers and shakers of SMB Madison - @Wendysoucie, @madcityads, @techpr, @e_humphrey, @paulwstokes @diditdirect
Enhanced by Zemanta

Saturday, August 27, 2011

Empire Avenue | My Connections

Empire Avenue | My Connections


Blog verification process for Empire Avenue - Interesting social capital experiment.

Monday, August 22, 2011

WisconsInnovation: Co-created Military Vehicle

WisconsInnovation: Co-created Military Vehicle

This article about Local Motors is pretty interesting. Jay Rogers, CEO of Local Motors got to meet with President Obama just before a conference I attended in Phoenix on CoCreation and Social Product Development. The point is that a flexible small microfactory made this military vehicle. Ultimately, Local Motors plans to have many small micro factories located in many urban areas to serve the needs and wants of customers and vehicle requirement in that geography. Case in point, while a dirt and sand optimized vehicle was designed for Arizona, the Boston vehicle design included electric and urban city driving features. One for our area in Wisconsin might include diesel fuel options as well. Keep and eye on and consider joining their community if you want to contribute to the thought leadership!
Enhanced by Zemanta

Sunday, August 14, 2011

Raising community awareness, providing important resources: Madison Nonprofit Day hosts third annual event

More Non Profits are evaluating social media as an additional channel that they can use for reaching out to donors, sponsors, volunteers, and clients. Make sure it aligns with your organizations goals, verify that your audience is using the social space, build a strategy that takes into account your resources - time, budget and staff skill set.

Raising community awareness, providing important resources: Madison Nonprofit Day hosts third annual event

Saturday, August 13, 2011

Lodi Library Run - Duck's Eye View

Lodi Library Run

This is the time of year for local races that support good causes. Lodi's 22nd Annual Library Run is one of those. With over $30,000 raised in the past, the Lodi Community truly benefits.

Thursday, July 28, 2011

Rural Cty U ride – Exploring Columbia County By Bike | Lodi Silent Sports | Lodi Valley News

As part of a project with the Columbia County Bike Paths Committee, I am writing about various bike rides in and around the Lodi, West Point, Dane, Arlington, Poynette, Portage, Rio and Pardeville areas. Pretty much a 50 mile radius around where I live. The reasons to do this is to begin a very visible campaign of bike rides that people and take in our area and that would also connect with United States Bike Routes (USBR) State 30 in Wisconsin. Columbia County is determined that this route will go through the Merrimac Ferry to Lodi on its way across the state. You can help by Retweeting the article, bookmarking it, sharing it with your friends on Facebook and LinkedIn. More importantly come try the bike rides. There are some of the most scenic that Southern Wisconsin has to offer without a long drive.

Do you have a favorite bike ride in Wisconsin? Why not share it on Don't forget to tag with geo locators and the words bike ride, bicycling, and biking

Rural Cty U ride – Exploring Columbia County By Bike | Lodi Silent Sports | Lodi Valley News

Wednesday, July 13, 2011

Everybody loves a fair and social media only makes it better

One great thing I can do to help my local town events, is to balance my knowledge and skill with social media to help them get broader exposure than traditional marketing budgets and time allows.

There is SPAM in my social media

Barbara, this post really hit home for me because I am getting slammed with LinkedIn Sales SPAM. Here was the latest - someone sent me a invite with a custom message (seemed fair enough and it was with a company I might want to learn more about), which I accepted with a reply message that I look forward to see his activity on LI. The next day I got an email SPAM sales letter that I ignored since I didn't ask for any of the materials or have the time. The following day I got a phone call from a middle east country with a sales pitch.

This is happening more frequently since the "sales" teams are getting shut down on email.

I hate to see LinkedIn get abused this way. I am going to start build a wall of shame for these sales SPAM emails so I can generate an example post like this! Thanks for reminding everyone on the sales side not to "be that guy."

Amplify’d from

Can the Spam

If you’ve ever read a blog post of mine, heard me speak or follow some of my musings on LinkedIn and Twitter, you know that I really hate it when I receive sales spam in my email and/or LinkedIn inbox from people that I do not know. Whether it is a cold call or a cold email, it is still cold.

The effective use of technology presents huge opportunities for the savvy salespeople who get it. These rock stars know that using social media gives them an avenue for building relationships and demonstrating expert credibility BEFORE sales opportunities present themselves. There are however, too many salespeople using technology as a way to send the same boring, boilerplate sales spam to anyone with an email address.

See more at

Wednesday, June 22, 2011

#LicolnDriveBy - an intro | Ellie Humphrey

#LincolnDriveBy - an intro | Ellie Humphrey

Ellie was a real trooper and helped with signage, tweeting ahead, twitpic taking, keeping me awake, and on time to the next stop. She gets the point in getting our social stream going for this event - We want Ford to come to Madison and talk social media. Not just anyone, Scott Monty.

Saturday, June 11, 2011

National Trails Day Volunteering at Lodi Mammoth Run 6/4/11 Lodi WI

There is always an opportunity to volunteer with the Ice Age Trail. You can meet new people, get some exercise and contribute to Wisconsin's national treasure - our Ice Age Trail.

Thursday, June 9, 2011

What not to do on social media. Do people really not think?

I have been interviewed on this subject by Carleen Wild on NBC15 in Madison WI. Facebook is being dragged into more divorce cases each day as evidence of betrayal, infidelity, and just plain nastiness. I always tell people when I speak to groups, if you want something private, do not put it on the Internet in any way.

Amplify’d from

A 29-year-old woman going through a difficult divorce created a fake profile in an attempt to get some dirt on her soon-to-be-ex-husband.

Posing as a 17-year-old girl named Jessica Studebaker, Angela Voelkert contacted her husband, David, 38, on Facebook. The friendship that developed between the husband and the fake profile turned out to be a lot more incriminating than Angela could have imagined at the outset.

In messages with “Jessica,” David predictably asked the girl to run away with him; he also admitted that he had installed a GPS tracking system on his wife’s vehicle — both of which are enough for criminal charges in themselves.

The husband then proceeded to tell “Jessica,” a.k.a. Angela Voelkert, that he wanted his wife out of the picture — and by “out of the picture,” we mean “deceased.”


Thursday, June 2, 2011

Consider local Madison startup Entrustet for your digital death

I ran across this humorous look at digital death by Chris Faraone of The Boston Phoenix. I have been considering using a service to manage my web portfolio and digital online reputation management. I know my Internet adverse husband would be totally lost should I need someone to do something in my untimely demise. I would go with my home town guys as well - Entrustet.

Amplify’d from
Where does your data go when you die?
In the absence of meaningful state or federal regulation regarding post-mortem rights in cyberspace, a so-called digital death industry is booming. Sites like DataInherit, a "Swiss bank for data" — have tens of thousands of users in more than 100 countries. MemoryOf, which allows survivors to build tribute pages, is steadily approaching the 100,000-memorial mark, while the comparable 1000Memories recently became the first company of its kind to attract a seven-figure capital injection.
There's been some notable coverage of digital death; business publications are especially enthralled by the potential of this relatively uninhabited marketplace. But I chose a more practical approach to probe the phenomenon, and decided to write out my own Web will.
To that end, of the dozen or so services I could have used for digital asset management, I picked the Madison, Wisconsin–based Entrustet, which has emerged as an industry leader. The three-year-old company's co-founder, Newton native Jesse Davis, is a young healthy dude who I think will be around for a while, and who says his company has taken serious safety precautions, going "above and beyond" standard security measures to deeply encrypt information.

Monday, May 23, 2011

Hiking goes a little social

I am always looking for new technologies to help small groups and organizations be more social and share the experience of being a member or attending an event. provides a simple way to build a slideshow with music and text. It was very easy.  What it doesn't have is an upload to Youtube which would make it that more shareable.  For that I prefer since they make that part easy.

Click to play this Smilebox slideshow
Create your own slideshow - Powered by Smilebox
This free slideshow made with Smilebox

Enhanced by Zemanta