Friday, February 26, 2010

Law Enforcement's Foursquare Sting Nets 10,000 Burglar Arrests | Social media to the rescue

City of MadisonImage via Wikipedia
BBspot - Law Enforcement's FourSquare Sting Nets 10,000 Burglar Arrests: "Madison, WI - Police working in cooperating with location-based social network FourSquare have arrested over 10,000 burglars across the country.

FourSquare is a service which allows people to 'check-in' when they are out and about using their mobile device. For instance, if a person goes to Starbucks they can 'check-in' and become the 'Mayor of Starbucks' though it does not give them any legislative powers.

The sting was organized by Madison, Wisconsin police captain Sam Goodman. 'It's well known that criminals track FourSquare to know when people are away from their homes. Just look at,' said Goodman."

Note: I checked out Foursquare under a due diligence project. This sure makes me think twice about using it again. For B2B companies this may not be the right tool anyway for many of your goals. Bricks and mortar establishments such as retail and restaurants have a decided advantage to get a piece of the mobile action for promotion, but this article points out the negative side of perhaps an open network, sharing your location, talking about exactly what you are doing.

Thursday, February 18, 2010

AMA - Madison Chapter of The American Marketing Association

AMA - Madison Chapter of The American Marketing Association: "AMA Madison Social Media Seminar
Tuesday March 9, 2010

"Attendees will learn about the value of social media and walk away with tools to implement in their work setting and confidence to proceed. Social media is a broad topic, but AMA’s seminar will distill the information to issues relevant in your day-to-day operations. Practical skills will enable you to take immediate action in your company."

Register today at

 Social media know how

If you are looking for a great line up of speakers and social media topics get this day long workshop on your calendar.

Jason Weaver, CEO, Sway, Inc
Overview on what is social media and how to develop an integrated social
media plan.

Dana VanDen Heuvel, President, The Marketing Savant Group
Advanced social media best practices to ensure a reasonable rate of return
on your social media investment, Including perspectives on social media
metrics dashboard. Also Social media for B2B marketing

Michael Phelps,
Vice President of Research and LinkedIn Trainer, Phelps Research Solutions
Social media policy as part of employee policy guidelines.

Melissa Anderson, Director of PR, UW School of Business
Using social media for Public Relations

Wendy Soucie, Principal, Wendy Soucie Consulting
Networking on LinkedIn
(NCP model: networking, contribution, participation)

Troy Janisch, Digital Marketing Manager, American Family Insurance
Case study: The story of American Family's social media strategy

Wednesday, February 17, 2010

Olympics, social media and education

Skype LimitedImage via Wikipedia

Just a quick update as the curling action at the Olympics has started for the USA Women. I interviewed Tracy Sachtjen who is the 5th on the team competing at the Vancouver BC 2010 Olympics.  The community of Lodi WI and Tracy have been very involved with teaching the kids about the Olympics, setting goals and using new tools to communicate.

Tracy's son Desmon and his 3/4th grade multi age class have been researching the Olympics and when Desmon travels to Vancouver next week he will be the on the scene reporter using Skype.  Here is my recent interview with Tracy on this topic  as well as NBC15 video interview of Brenda Autz, 3/4th grade teacher and of course Desmon Sachtjen.

Wendy Soucie, Social Media Consultant Interview of Tracy Sachtjen

Channel NBC 15 Madison Interview:

Thursday, February 11, 2010

Wednesday, February 3, 2010

Soclal Media Networks - Building a strong presence with the right model

Following a good model to build a strong network on social media should be part of every Business to Business organization's strategy.  After assessing the environment, and creating a strategy that aligns with your business goals, you are ready to start building your networks. How do you start?

NCP Model 
I would like to share a recent presentation I did on a methodology and social ecosystem building.  I follow the Social Media Academy's NCP Model as part of my strategy and engagement on the social web.  As an alumni, certified social media consultant and Black Diamond I have found creative ways to integrate this process on behalf of my technical product and professional service clients.

NCP stands for Networking - Contribution - Participation. 

Network provides the reach
Contribution is the active engagement and content contribution over such networks
Participation is the positive or negative reflection of the contribution and the actual conversation.
Conversation is the currency in social media.

In this presentation, given and recorded as part of the Social Media Academy's Knowledge Series, we talk about two examples, the social media strategy, approach and NCP strategy based on goals, budget, resources and sometimes, what the customer is ready to do and do well.

Your comments are always welcome if you too are following the NCP Model