Thursday, February 18, 2010

AMA - Madison Chapter of The American Marketing Association

AMA - Madison Chapter of The American Marketing Association: "AMA Madison Social Media Seminar
Tuesday March 9, 2010

"Attendees will learn about the value of social media and walk away with tools to implement in their work setting and confidence to proceed. Social media is a broad topic, but AMA’s seminar will distill the information to issues relevant in your day-to-day operations. Practical skills will enable you to take immediate action in your company."

Register today at

 Social media know how

If you are looking for a great line up of speakers and social media topics get this day long workshop on your calendar.

Jason Weaver, CEO, Sway, Inc
Overview on what is social media and how to develop an integrated social
media plan.

Dana VanDen Heuvel, President, The Marketing Savant Group
Advanced social media best practices to ensure a reasonable rate of return
on your social media investment, Including perspectives on social media
metrics dashboard. Also Social media for B2B marketing

Michael Phelps,
Vice President of Research and LinkedIn Trainer, Phelps Research Solutions
Social media policy as part of employee policy guidelines.

Melissa Anderson, Director of PR, UW School of Business
Using social media for Public Relations

Wendy Soucie, Principal, Wendy Soucie Consulting
Networking on LinkedIn
(NCP model: networking, contribution, participation)

Troy Janisch, Digital Marketing Manager, American Family Insurance
Case study: The story of American Family's social media strategy

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