Sunday, November 21, 2010

Jennifer Stinnet has an Aha moment at Disney Institute event.

Disney Institute is the educational arm of Walt Disney Company. Several business associates of mine attended and have written blog posts on their take always from the event. Jennifer has a Business Blog and also blogs about wine.

Amplify’d from

When the priority of a brand or business is all about the customer and not the bottom dollar or business itself, it can be pretty impressive. One of my aha moments of this seminar was the question that the Disney Theme Parks receiving pretty regularly, which is: “What time is the 3 O’Clock parade?”. How many of your employees or even yourself included would roll your eyes at that and utter .. “seriously?” or smile and say ” ummm… 3 O’Clock”. What Disney however, has educated their staff to understand that while the question may come to them as “What time is the 3 O’Clock parade?” the REAL answer to this question is “You may want to get to a great spot by 2:45 and if you can, find a place right in front of the ice cream parlor. The view for your pictures will be fantastic with the Cinderella castle in the background. Also — you’ll be close to ice cream on this hot day.” What a fabulous response.


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