Monday, October 11, 2010

Have you learned anything from Foursquare?

OK - do you have a badge yet on foursquare? I got my first one in Wausau WI last week after checking into the Howard Johnson with a bunch of social media types. Is this Conan O'Brien foursquare campaign a faux pas or brilliant? Is you are in Philadelphia, consider checking in.

Amplify’d from

Conan O’Brien Gets His Own Foursquare Badge (and a Blimp)

As Conan O’Brien prepares to make his big return to late night television on November 8, the comedian is also returning to his social media roots for a Foursquare promotion of giant proportions — blimp-sized, in fact.

Team Coco, in partnership with AT&T, has launched the The Conan Blimp into the skies above Philadelphia. The orange eye sore will travel all over the East Coast for the entire month of October; Conan fans who spot it can check in to the blimp to unlock a special Conan badge on Foursquare (Foursquare).

The Conan Blimp also has its own website complete with a live cam and an always-updating map. True Conan fans that don’t want to miss their chance at the badge can also follow Team Coco on Foursquare and Twitter (Twitter) for updates on the blimp’s whereabouts.

What’s your take on The Conan Blimp and Foursquare badge? Marketing win or shameless ploy? Share your thoughts in the comments.

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