AJ of MFG.com has a nice take on the original article from Fabricator magazine.
My key take away to pass on is thumbs up on the assessment of the social space to make sure you engage in the right place. AJ points out considerations such as whether the industry or the customer blocks certain media access of employees. Not everyone is an IBM who has given all 400,000 employees full access to the Internet.
I liked the Peter Drucker quote on innovation and marketing especially as it might apply to my Product Development and Management Association group I belong too.
Manufacturers– Get Strategic About Your Marketing
“Integrate With Various Media Platforms”
“Because its purpose is to create a customer, the business has two and only two functions: marketing and innovation. Marketing and innovation produce results. All the rest are costs.”
It’s critical to market these days, but it’s even more critical to do it right. The Fabricator article does a great job to get smallRead more at mojo.community.mfg.com
manufacturerson the right paths. But where it really shines is in its closing quote from Peter Drucker. So don’t just take it from MOJO or Amy. Pete says it all: