Tuesday, September 7, 2010

Its good to know that all our pennies on PPC count

I wondered about the PPC spend for large brands recently after working with Disney Institute and getting a feel for the management of a trusted and well controlled brand. It would seem that little guys might actually be listened to at Google if we account for the other 95% of the PPC revenue. The question is how little is little. Original article at AdAge.

Amplify’d from www.businessinsider.com
chart of the day, companies spending on google advertising, june 2010

While big brand advertisers like AT&T will shell out for search keywords, for the most part Google doesn't rely on their business. The top ten advertisers account for less than 5% of Google's total revenue for the month. (Be sure to read the whole story at Ad Age.)

Read more at www.businessinsider.com