Its good to know that all our pennies on PPC count

I wondered about the PPC spend for large brands recently after working with Disney Institute and getting a feel for the management of a trusted and well controlled brand. It would seem that little guys might actually be listened to at Google if we account for the other 95% of the PPC revenue. The question is how little is little. Original article at AdAge.

Amplify’d from www.businessinsider.com

While big brand advertisers like AT&T will shell out for search keywords, for the most part Google doesn't rely on their business. The top ten advertisers account for less than 5% of Google's total revenue for the month. (Be sure to read the whole story at Ad Age.) Read more at www.businessinsider.com

 

See this Amp at http://bit.ly/aLAzoY