I wondered about the PPC spend for large brands recently after working with Disney Institute and getting a feel for the management of a trusted and well controlled brand. It would seem that little guys might actually be listened to at Google if we account for the other 95% of the PPC revenue. The question is how little is little. Original article at AdAge.
While big brand advertisers likeRead more at www.businessinsider.com
AT&Twill shell out for search keywords, for the most part