Having been on both sides of the fence between sales and marketing in my career the survey I ran across just proved what I have seen. B2B marketing is incredible slow in adopting and engaging the client. Much of the perception seems to be - they think they know what the client needs or wants but don't ask. They also have a high aversion to sharing anything that looks like real conversation as compared to prepared marketing fluff. What is your take?
Survey Reveals that B2B Marketers Struggle with an Evolving Role
Today we unveiled the results of the first annual B2B Marketer Skills Survey, a study that examines the challenges facing marketers and how their position is evolving in the enterprise. This report highlights the evolving role of the B2B marketer; showing greater revenue focus but continued lack of alignment with sales in B2B marketing profession.
Today we unveiled the results of the first annual B2B Marketer Skills Survey, a study that examines the challenges facing marketers and how their position is evolving in the enterprise. This report highlights the evolving role of the B2B marketer; showing greater revenue focus but continued lack of alignment with sales in B2B marketing profession.
The survey validated some long-held beliefs− marketers are challenged to do more with less− and challenged conventional wisdom and hype− are B2B marketers getting on board the social media bandwagon?
I hope you find the overview an interesting and provocative read. For an overview of the results click here.
Read more at www.genius.com
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