Friday, July 30, 2010

Relocating budget to social media and online marketing

I can't tell you how many people I meet and talk to who when I ask about budgets for social media, they look at me like deer caught in the headlights. No one it seems except for the very large businesses are relocating any portion of budget for making inroads with social media.

Did they looked at how the HR department found possible candidates (using Craigslist, LinkedIn, and posting in groups); or note that through an event that the Sales team added to a Facebook and LinkedIn Calendar, they got a better turnout; or see that a few complaints found on Twitter were resolved? One could relocate funds from each department budget towards a social media combined effort. Average spending by small business towards online visibility was $2200!

What's in your budget?

Amplify’d from
As the last year has rounded out, statistics are now out, and the evidence is clear: if you aren’t spending money on your website and online marketing campaign you are letting your competitors take advantage of double digit growth opportunities found in the online sphere.  In the first quarter of 2010 the average spending by small businesses on their online visibility was $2200, up over Q4 of 2009, and 111% up over Q4 2008.  This means that if you aren’t planning on spending 10k this year on buying content, optimizing your website, link building or brand placement, you are falling behind the trending of the economic sphere you need to be most competitive in right now.  With online marketing experiencing the highest growth of any other marketing spheres, small businesses should be seriously considering moving away from traditional advertising methods and into the future.Read more at

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