Wednesday, July 28, 2010

3M making social media work for its Post-It product

Jack Russell TerrierImage via Wikipedia
This is a valuable case study in use of Youtube for getting a viral component to a consumer campaign.
Amplify’d from www.nytimes.com

Turning 30, an Office Product Works at Home




By ANDREW ADAM NEWMAN

IN a new commercial for Super Sticky Notes by Post-it, the 3M brand, scheduled to begin next Monday, a Jack Russell terrier eyes an orange note with a drawing of a bone that is affixed several feet above on a kitchen wall. After a few jumps, he sinks his teeth into the note, then hangs suspended by it.
Read more at www.nytimes.com