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This is a valuable case study in use of Youtube for getting a viral component to a consumer campaign.
Amplify’d from www.nytimes.com
Turning 30, an Office Product Works at Home
By ANDREW ADAM NEWMAN
Read more at www.nytimes.com
IN a new commercial for Super Sticky Notes by Post-it, the 3M brand, scheduled to begin next Monday, a Jack Russell terrier eyes an orange note with a drawing of a bone that is affixed several feet above on a kitchen wall. After a few jumps, he sinks his teeth into the note, then hangs suspended by it.
See this Amp at http://bit.ly/ax0rY9
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