I never thought of myself as a geek even though I was an engineering student. I tried never to wear a pocket protector...
Amplify’d from www.adweek.com
Consumers Embrace Geekdom
'Geeks' are at the epicenter of social/technological innovation
July 27, 2010Read more at www.adweek.com
It's a geek world these days, and non-geeks just live in it. With
technologyand the flow of information taking on unprecedented
importance for consumers en masse, people once derided as geeks now
find themselves at the vanguard of sweeping social change. And the
number of people who've internalized at least some geek
characteristics has grown to make them a majority of the online
population, according to a study from Geeknet, which owns and
operates such online geek venues as SourceForge and Slashdot. Its
report gives a detailed look at this cohort, which is embracing its
geekiness as never before.
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