Wednesday, August 4, 2010

Wisconsin Company with vision takes on direct marketing

Earlier this year I had the chance to meet with Brian and hear about this new product. Having been on the mailing side of direct mail effort for engineering consulting firm and its newsletter, I could appreciate the costs this online service could save both small and large list holders. DIY type services like this are going to keep direct mail in the marketing mix for many B2C and B2B companies.

Amplify’d from host.madison.com

Internet company sees future in snail mail

Even in these days of e-mail and the Internet, direct mail
marketing — like it or not — remains one of the most effective ways
to reach a targeted audience. Whether from a political candidate
seeking a vote, a charity seeking a donation or a business looking
for customers, “snail mail” does get noticed.

Brian Euclide is president of Sun Prairie startup company TEC Mailing Solutions, which has launched a unique web-based product that lets direct mail users update their own mailing lists to eliminate old or duplicate addresses.

Sure. A lot of junk mail ends up in the recycling can.

But a 2007 survey from the U.S. Postal Service shows that 48
percent of recipients actually read unsolicited advertising mail
and another 33 percent at least glance at it. Those are pretty good
numbers.

A major drawback, however, is the amount of direct mail that
goes to the wrong address or fails to reach a customer who has
moved. If a charity group, for example, is spending $1 per piece on
printing and mailing — and 10 percent of the addresses are out of
date — the wasted money can add up quickly on a mailing of
10,000.

Now, a Sun Prairie startup company has launched a unique
web-based product that lets direct mail users update their own
mailing lists to eliminate old or duplicate addresses. TEC Mailing
Solutions in April rolled out “MailListCleaner.com,”
a do-it-yourself address checking service available over the
Internet.

Read more at host.madison.com