Thursday, February 17, 2011

Pay attention to new research in your social business

I have been interviewing a variety of companies actively engaged with social media - all who pay attention to the response of their activity in a variety of spaces. I think its good to know that too frequent messages is a common and the highest percentage reasons for quiting brands. I think we should include individuals as brands as well. If you excuse for not using social media is that it takes too much time - slow down and be more selective about your posting and reduce the volume. Your followers might like you more.

Amplify’d from www.clickz.com

Why Consumers Quit Brands on Facebook, Twitter, E-mail

Facebook:

- company authored too many posts (44 percent);

- their wall became glutted with marketing (43 percent);

- messages were repetitive and boring (38 percent);

- posts were overly promotional (24 percent);

- content was irrelevant from the start (19 percent).

Twitter:

- messages were repetitive and boring (52 percent);

- tweet stream became inundated with marketing (41 percent);

- company tweeted too frequently (39 percent);

- tweets were overly promotional (21 percent);

- content was irrelevant from the start (15 percent).

E-mail:

- messages sent too frequently (54 percent);

- content became repetitive and boring (49 percent);

- too many e-mails were being sent by the brand (47 percent);

- messages were irrelevant from the start (25 percent);

- subscribed purely to get a one-time offer (22 percent).

Read more at www.clickz.com