Doug Tangwall of End Result Marketing puts us all to shame in writing this recap of the Feb SMB Madison event. If you have some questions about creating eye catching headlines and sub heads, Tangwall is a knowledgable local resource for writing, reearch, whitepapers, and nurture marketing which uses educational content to build business relationships.
Kovi rides tandem with social passion and product research | Recap February 2011
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Guest post by SMB member Doug Tangwall of End Result Marketing
This week Robb Zbierski, director of manufacturer relations for Kovi —a consumer validation and product research company based in Madison, Wisconsin—shared his company’s business model and strategies with members of our local Social Media Breakfast-Madison.
A Bicycle Built for Two
Now in its second year of business, Zbierski says Kovi’s founder, Patrick M. Walters, chose bicycles as the initial focus of its research “because it is a passion-pursuit industry that was missing opportunities to connect customers and manufacturers.” He says, “Bicycle enthusiasts want the latest and greatest…want to be on the inside. [We discovered] there is a huge appetite to be part of the product design process.” So much so that Kovi now has a team of members each paying as much as $3,500 per year to participate in the company’s research studies.