Saturday, January 30, 2010

Women's Curling Team USA - Badger Hockey Game

Tracy Sachtjen and her team mates ran a curling contest on the ice during the University of WI Men's Badger Hockey Game.

They are doing some great things to draw awareness to the sport, get more visiblity using Youtube and engaging the crowd. Full house at this game at the Kohl Center.

From a marketing perspective - all eyes were captured unless you were in the bathroom during the period break.

What other marketing and social media effort would you suggest for this sport?