This report actually represents an opportunity to help through strategy. These CMO see the need for social media, but its hard to fully support and be transitional without embracing social media yourself. Ever try to explain to someone how a piano sounds?
New companies like Social Business Consulting Group (Sobizco) which just recently launched with senior level certified social media strategist will bring that unifying methodology to CMOs so they can implement globally across their organizations - cross functionally and cross country.
The Top 20 Social CMO's Of The Fortune 100 [Infographic]
Many are calling 2011 the year of the Chief Marketing Officer (CMO). I can assure you, it will not be called the year of the Social CMO. In our analysis only 15 of the 143 CMO’s and Chief Communication Executives (CCO’s) in the Fortune 100 we studied have active Twitter Accounts. Worse, 15% of them have a net zero social footprint (meaning no social activity).
Yet in a survey by the MarketingSherpa team, Social Media budgets are expected to increase in 53% of the organizations surveyed.
Moreover, "US marketers will spend $3.08 billion to advertise on social networking sites this year," according to eMarketer. "Spending will be up 55% over the $1.99 billion advertisers devoted to social networks in 2010 and will rise by a further 27.7% next year to reach nearly $4 billion."
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