When I had a chance to talk with the Lodi Vet Clinic staff about how they promoted this event, they told me that Facebook and their website were thought of only at the last minute. They used posters, talking to clients, newspaper, and email.
This is where we need to help change the mindset of people. It takes a lot of legwork to tell everyone through word of mouth about an event. Let's focus on the many to many approach and change the approach to "World of Mouth" to share our stories and information of value through various media. Including pictures, video and text.
I have included my recap of the event with several interviews and of course, pictures of the dogs.