The most useful tools have been Facebook for overall brand conversations and Twitter for a news and conversation stream. It was refreshing to talk with Justin, who seems to have put in a lot of thinking time and assessment before putting his toe in the water. Even with that, he says he spends only about 20% of this time on social media related activities. Keeping a couple of extra tabs open - one for Twitter and one for Facebook - keeps him very responsive to his audience.
I was surprised that they haven't used video more, seems like a natural connection. But Justin assures me they plan to do more video on their Youtube Channel in 2010.
Here are a few questions I asked Justin:
1. How do you measure success in social media?
2. What advice do you have for businesses just getting started?
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