Saturday, January 22, 2011
Tuesday, January 11, 2011
Social event discovery is the "word of mouth" for social media
Eventbrite is doing more and more to help event organizers get the word out. They integrate with Facebook events very nicely, but I sure wish they would work on a API partnership with LinkedIn so I can get them in both places more easily. What tools do you use to promote your events?
Social Media Breakfast Madison - Host to Lands End Social Media Presentation
Still a few seats left for this program held in a new location - The Radisson Hotel Madison. Same bat time and same bat channel.
Social media has provided Lands' End with a new opportunity to do
what the company has been doing for nearly 50 years - connect with
customers. By establishing a company-wide strategy that focuses on
Community, Content and Commerce, Lands' End is able to engage their
audience to build brand evangelists, reward loyal customers and
facilitate ongoing conversations.
Eric Gohs will share their approach to
building a strategy, creating a test-and-learn environment and
establishing tactics to deliver on a plan in this rapidly evolving
space.
Thursday, January 6, 2011
Road To Referendum
MATC used a variety of techniques to support their quest for a referendum in the fall elections. They used badges on Facebook, word of mouth, presentations, email campaigns, and a community building site for a time capsule. The result? The yes vote and a passed referendum!
Tuesday, January 4, 2011
Best Search Engine | Google Is The Best Search Engine | SEO Training Products
This is a great post by a local educator for the UW system and small business Steve Woessner. Local search marketing with a focus on Google Places is a direction I am steering many of my clients towards.