Social Media Breakfast Madison - Host to Lands End Social Media Presentation

Still a few seats left for this program held in a new location - The Radisson Hotel Madison. Same bat time and same bat channel.

Amplify’d from jan2011smbmadison.eventbrite.com

Lands End Speaks Out on Social Media Strategy - Social Media Breakfast Madison Special Event

SMB Madison is pleased to welcome Eric Gohs, Senior Manager of Social Media and Mobile Marketing for Lands' End, to speak with us on January 19 at a new venue:

- the Radisson Hotel Madison on Madison's westside.

Social media has provided Lands' End with a new opportunity to do what the company has been doing for nearly 50 years - connect with customers. By establishing a company-wide strategy that focuses on Community, Content and Commerce, Lands' End is able to engage their audience to build brand evangelists, reward loyal customers and facilitate ongoing conversations.

Eric Gohs will share their approach to building a strategy, creating a test-and-learn environment and establishing tactics to deliver on a plan in this rapidly evolving space. Read more at jan2011smbmadison.eventbrite.com

 

See this Amp at http://bit.ly/he8I9V