Tuesday, January 11, 2011

Social Media Breakfast Madison - Host to Lands End Social Media Presentation

Still a few seats left for this program held in a new location - The Radisson Hotel Madison. Same bat time and same bat channel.

Lands End Speaks Out on Social Media Strategy - Social Media Breakfast Madison Special Event
SMB Madison is pleased to welcome Eric Gohs, Senior Manager of Social Media and Mobile Marketing for Lands' End, to speak with us on January 19 at a new venue:
- the Radisson Hotel Madison on Madison's westside.

Social media has provided Lands' End with a new opportunity to do
what the company has been doing for nearly 50 years - connect with
customers. By establishing a company-wide strategy that focuses on
Community, Content and Commerce, Lands' End is able to engage their
audience to build brand evangelists, reward loyal customers and
facilitate ongoing conversations.

Eric Gohs will share their approach to
building a strategy, creating a test-and-learn environment and
establishing tactics to deliver on a plan in this rapidly evolving

Read more at jan2011smbmadison.eventbrite.com