Social Media Breakfast Madison makes the 4pm news with an interview of Tony Rodriguez and Wendy Soucie (co-managers of SMBMadison). The January event is bringing Scott Monty, Ford Motor Company Global Digital and Multimedia Communications Director to Madison for a presentation on 1/18/2012. The event is sold out to over 300 people.
After attending the recent National Bicycle Tour Directors Association Conference,I have a new respect for directors of any athletic event, but especially bicycling. I met people from all over the United States and Puerto Rico who are organizing non profit and for profit rides in great places. Some of them are day long, some multi day like the La Vuelta Puerto Rico (www.vueltapr.com) which a three day bike ride around Puerto Rico.
My favorite of course is Bike Wisconsin and the three multi-day rides they host in Wisconsin each year. I have enjoyed talking to Mark Evans, Kathy Schramm and Eric Schramm about how they market today and how they can use social media to share the experience of their tours. They have been listening as one can see by the activity on their Facebook pages: Bike Wisconsin, Sagbraw, GRABRAAWR, Bike Northwoods tours.
A neverend book contains the written word as well as color images, video, audio, hyperlinks, mini-applications, downloads or whatever else enhances a book's topic."
Wendy's Note: I am not sure I like this. I love audio books and reading books (when I am not too tired to read). The better the book the more I hate to have it stop. But how would I ever get any work done? I know during one suspenseful book series I was listening to on my way to St. Louis Mo, I almost missed my turn after digging in for the 8 hour session.
During an interesting business book recently, I ate my lunch in my car all week just so I could keep listening. At least with an audio or reading book, chapters and setting the book down let you take a break. You can also curl up in front of a fire, listen while you exercise on a bike trainer - basically multitask with non electronic efforts. We all need to consider unplugging every once in a while, right?
The danger of a "never ending book" is that no one may get their work done. This is based on the premise that the book and topic are so engaging we want to interact. You can chat, view videos, click links and so on. I visited the site but quite honestly I was not impressed. Who would want to work with never ending Calculus or Chess? If all your senses and hands are taken up listening and being interactive while in the book - who's going to make dinner?
I had a morning meeting with the Wisconsin-Based Ice Age Trail Alliance to chat with Rebecca Hildebrandt, Director of Development, about a presentation I will be giving on social media at their annual meeting on April 23, 2010. We met to talk about the business goals and strategy they were going to employ for 2010 and to format a direction that would be most helpful for their attendees which is typically around 250 members.
I also nterviewed Tim Malzahn, Director of Trail Operations briefly before sitting down with Rebecca. Here are a few of Tim's thoughts on his role, the Alliance, "Big Audacious Goals" and of course social media.
