When talk of Halloween began in early October, it got us thinking. Horror movies and strange noises in the dark definitely put one on edge this time of year, but what’s really scary for pros in our industry? What do social media professionals think is most frightening? The infographic below shows what they told us in a survey conducted this month.
Note from Wendy(all my social presences at Xeeme.com/wendysoucie) : Infographics are one of my favorite types of sharing. What are some of the best you have found?
Life is Messy – Use Your Words by Adrienne Corn: "Here’s my thought on it: Service providers have been facing this very issue from the get-go. A service is intangible. It is only seen once the service is provided. And often, the service being provided is a back office function of some sort. So how are service providers able to sell their services? Do they whine about it and tell the public they MUST pay? Not the good ones. The good ones offer potential customers a solid value proposition, so the customer doesn’t just see blue smoke and mirrors, but can clearly understand how the service will impact their bottom line. The value proposition–a good one–becomes the tangible in an economy of intangibles. And what we all know is this: people will pay for value."
Wendy'sNote: Adrienne Corn is one of my respected Social Media Academy faculty. I enjoy reading her posts that give me a perspective on human talent. In this post she talks about value propositions and ROI of social media. Those of us on the consultant side should read and take note. The last time I got such good advice was reading Million Dollar Consulting by Alan Weiss.
I will take her advice and 5 steps for proposing value in Social Media to heart.
